"Art at its most «significant» is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it." --- McLuhan

The Rearview Mirror Effect

New ideas bring new ways of thinking and new inventions bring new ways of living, yet these creations and their effects are not always understood in their entirety. Often the implications or results of such ideas are not understood until decades later, when historians are able to look back... Read more

Translation of Ideation

The people, professors and books which McLuhan encountered while at Cambridge served as major influences in making him into the "McLuhan" that he is remembered as today. While there he saw in person many powerfully influential thinkers, including G.K. Chesterton. McLuhan had first become familiar with... Read more

The Medium is the what?

Although Mcluhan's ideas drenched in deeply metaphoric form were not easy to fully grasp, there were a few who still worried about the implications of McLuhan's ideas upon society.Read more